Initial Coin Offering.
- Entrepreneurs looking to launch a new cryptocurrency can do it through an initial coin offering (ICO), a variation on an initial public offering (IPO).
- There is little to no government regulation of ICOs currently, and anyone can launch one, provided they get the technology put in place.
- How? Create a white paper or other document outlining the system, make a website or app describing how it works, and seek funding.
- Advertising is key since there are so many competing coins on the market, so figuring out how to appeal to the target demo is crucial.
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