Initial Coin Offering.
- Entrepreneurs looking to launch a new cryptocurrency can do it through an initial coin offering (ICO), a variation on an initial public offering (IPO).
- There is little to no government regulation of ICOs currently, and anyone can launch one, provided they get the technology put in place.
- How? Create a white paper or other document outlining the system, make a website or app describing how it works, and seek funding.
- Advertising is key since there are so many competing coins on the market, so figuring out how to appeal to the target demo is crucial.
sfadmin Changed status to publish April 20, 2021
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