What is ICO?

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Initial Coin Offering.

  • Entrepreneurs looking to launch a new cryptocurrency can do it through an initial coin offering (ICO), a variation on an initial public offering (IPO).
  • There is little to no government regulation of ICOs currently, and anyone can launch one, provided they get the technology put in place.
  • How? Create a white paper or other document outlining the system, make a website or app describing how it works, and seek funding.
  • Advertising is key since there are so many competing coins on the market, so figuring out how to appeal to the target demo is crucial.
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